Getting Started with Your First AI-Powered Campaign

2025-04-15

Getting Started with Your First AI-Powered Campaign

Target Audience: New RuleLogic users, digital marketers new to AI-powered advertising, small business owners looking to improve ad performance.

The Promise of AI-Powered Advertising

If you're reading this, you've likely heard about the transformative potential of AI in digital advertising. The promises are compelling:

  • Automated optimization that outperforms manual management
  • Significant reductions in cost-per-acquisition
  • Time savings from reduced manual monitoring and adjustments
  • Data-driven insights that would be impossible to discover manually

But getting started with AI optimization can feel daunting. This guide walks you through the process of launching your first AI-powered campaign with RuleLogic, from account connection to performance monitoring.

Step 1: Connect Your Advertising Accounts

Before RuleLogic can begin optimizing your campaigns, you'll need to connect your advertising accounts:

  1. Log in to your RuleLogic dashboard
  2. Navigate to the "Connections" tab
  3. Select "Add New Connection"
  4. Choose your platform (Google Ads, Meta Ads, Microsoft Advertising, etc.)
  5. Follow the authentication steps for your selected platform
  6. Grant the necessary permissions for RuleLogic to manage your campaigns

Pro Tip: RuleLogic uses secure OAuth connections and never stores your advertising platform passwords.

Step 2: Define Your Campaign Objectives

Clear objectives are essential for effective AI optimization:

  1. Navigate to "Campaigns" in your RuleLogic dashboard
  2. Select "Create New Campaign" or choose an existing campaign to optimize
  3. Define your primary goal (conversions, clicks, awareness, etc.)
  4. Set your target metrics (CPA, ROAS, CTR, etc.)
  5. Establish your budget parameters and constraints
  6. Specify any campaign rules or limitations

Pro Tip: Start with a single, well-defined objective rather than multiple competing goals.

Step 3: Configure Optimization Settings

Now it's time to set up how RuleLogic's AI will optimize your campaign:

  1. Choose your optimization level (keywords, ad groups, audiences, etc.)
  2. Set optimization frequency (how often the AI makes adjustments)
  3. Define bid adjustment limits (maximum percentage changes)
  4. Configure any platform-specific settings
  5. Set up notification preferences for significant changes

Pro Tip: Start with conservative settings and gradually increase automation as you gain confidence in the system.

Step 4: Launch and Monitor

With everything configured, you're ready to activate AI optimization:

  1. Review all settings one final time
  2. Click "Activate AI Optimization"
  3. Monitor the initial learning period (typically 7-14 days)
  4. Review the AI's recommendations and actions in your dashboard
  5. Make adjustments to your settings as needed

Pro Tip: The AI needs time to learn. Avoid making major campaign changes during the initial learning period.

Step 5: Analyze and Iterate

After your campaign has run with AI optimization for at least two weeks:

  1. Compare performance metrics before and after AI activation
  2. Review the "Insights" section for AI-discovered patterns
  3. Consider expanding optimization to additional campaigns
  4. Adjust your goals and constraints based on initial results

Pro Tip: Use the A/B testing feature to compare AI-optimized campaigns against manually managed ones.

Common Questions from New Users

Q: How long before I see results? A: Most users see measurable improvements within 2-3 weeks, with continued optimization over time.

Q: Will the AI make drastic changes to my campaigns? A: No, you control the parameters for how aggressive the optimization can be.

Q: Can I override AI decisions if needed? A: Absolutely. You maintain full control and can pause AI optimization or override specific decisions at any time.

Q: What if my campaign performance decreases? A: Our system has safeguards to prevent significant performance drops. If metrics trend downward, the system will notify you and suggest adjustments.

Ready to Get Started?

Book a guided onboarding call with one of our optimization specialists, or dive right in with our detailed platform documentation.